A standard is an agreement: standards present the consensus view on products and services, managing processes or even improving behaviours.
They can be agreed specifications, recommendations, guidelines or principles. They are used by organizations to demonstrate that their products and services meet agreed criteria, and that their processes and principles of leadership and governance are consistent with good business practice.
Standards are developed and maintained by business and industry, consumers, government, innovators and others. The knowledge they embody is carefully assembled in a dependable format and refined through an open consultation process. Organizations of all sizes and across all sectors choose standards to help them achieve their goals .